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還記得家附近的那個百視達,出入口嚴格管制,借還片嚴格檢查,當時覺得比圖書館還要帶點肅殺氛圍。過了幾年,百視達出現了DVD,也兼賣器材、零食,一個漂亮轉身,沒想到卻是最後身影。現在很多人都說,是Netflix打敗了百視達,因為百視達跟不上數位浪潮,我們覺得這個說法太簡單,Netflix雖然有它的優點,但還是有很多不及百視達的地方;而百視達雖然沒在數位世界打出一片江山,它廣大的門市通路不必然成為負債。那麼,究竟出了什麼錯?讓百視達不得已結束了25年的影視出租帝國?中秋佳節,請聽我們細說從頭。
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