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還記得家附近的那個百視達，出入口嚴格管制，借還片嚴格檢查，當時覺得比圖書館還要帶點肅殺氛圍。過了幾年，百視達出現了DVD，也兼賣器材、零食，一個漂亮轉身，沒想到卻是最後身影。現在很多人都說，是Netflix打敗了百視達，因為百視達跟不上數位浪潮，我們覺得這個說法太簡單，Netflix雖然有它的優點，但還是有很多不及百視達的地方；而百視達雖然沒在數位世界打出一片江山，它廣大的門市通路不必然成為負債。那麼，究竟出了什麼錯？讓百視達不得已結束了25年的影視出租帝國？中秋佳節，請聽我們細說從頭。
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