上世纪20年代初期，在省城的长堤有间叫“苏记”的小杂货铺，来自番禺的店主麦苏颇有生意头脑，他意识到广州城大有发展前途，市民生活素质日益提高，其中表现在卫生习惯上的改善。当时人们时兴用鬃毛牙刷抹上淮盐来刷牙，以保口腔清洁，牙粉、牙膏是后来才用的。麦苏着意售卖牙刷、淮盐，每售出一牙刷就送上一小袋淮盐。此举甚受市民欢迎、采买，“苏记”生意越发火红。接着，麦苏用从香港进口的一种白软不生锈的有点弹性的薄铁片，请人做成弓形边角磨圆滑的，长约12厘米、宽半厘米的软条子，美名曰“脷刮”，跟牙刷、淮盐一起出售。贴海报云：“本店售出口齿健康用品’脷刮’。请君刷完牙即用其来刮掉’脷积’，保君口气清新，精神爽利，贵人频遇。”更有趣的是，麦苏别出心裁，另在海报前头用醒目大字书上：“牙刷刷、脷刮刮，财路全凭口齿去开发。”大家对苏记的“脷刮”新玩儿越来越感兴趣，“脷刮”软片条不胫而走，省城不少店铺有售卖，以至传销到珠三角各处城乡。而苏记的广告词：“牙刷刷，脷刮刮……”也像口碑一样的传开了，并以此两句诙谐语用来形容、揶揄某些“沙尘白霍”的人，从此就成了一句流行语。
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