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經理人

EP328【總編會客室】素食、有機就是比較貴?專訪家樂福永續長蘇小真:如何讓消費者從認同永續到願意購買?

26 May 2024

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「做永續要先從核心產品開始,而不是其他無關緊要的產品。」家樂福永續長蘇小真用一句話說明家樂福推動永續的決心。食物是家樂福的命脈,占總營收70%。這份膽識也源於家樂福將永續視為新的商機。家樂福是如何從「天天都便宜」轉換成「每個人都值得最好的」?背後經歷過哪些大刀闊斧的改革?又該如何改變消費者的飲食習慣? 本集由《經理人月刊》總編輯齊立文,專訪家樂福永續長蘇小真,一起聊聊如何推動永續? 🎧重點搶先聽: 07:20 / 想找一個好工作?組織是因為你才變得更好 21:00 / 做永續要從公司的命脈切入!家樂福的著力點為何是占營收7成的食品? 34:30 / 當台灣人像關注科技一樣關注食物議題,會帶來什麼改變? 📔 還想了解更多?雜誌購買點這裡 👉🏻https://bookstw.link/5r9e2d 💻 看更多第一手商管知識 👉🏻 https://www.managertoday.com.tw/  📚 更多職場進修課程【新商業學校】👉🏻 https://bit.ly/3txT9SX Powered by Firstory Hosting

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