「基恩斯」這個名字，對許多人來說並不熟悉，但其創辦人瀧崎武光曾多次登上日本首富榜單、市值高居日本第四，且營業利潤率持續十年超過 50％，令人讚嘆。《基恩斯的高附加價值經營──卓越管理篇》透過訪談基恩斯核心主管，深入剖析基恩斯的成功祕訣與管理制度，帶你看這家日本頂尖企業如何挖掘客戶需求、培養業務人才，並貫徹高效的企業文化。 本集由《經理人月刊》總編輯齊立文導讀《基恩斯的高附加價值經營──卓越管理篇》。 🎧重點搶先聽： 08:03/ 產品不必推銷，客戶自然買單：基恩斯的產品全都瞄準核心痛點，讓客戶心動而產生行動。 15:15/ 陌生開發多做一步：業務拜訪客戶時，還順勢詢問其他部門的需求，力求當場成交。 25:05/ 制度明明立意良好，但成效很差？不要只是要求員工照做，要刻意透過機制在日常落實。 Powered by Firstory Hosting
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