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會員分級制度你做對了嗎？以數據為核心佈局會員經營策略，有效釋放會員價值，助攻生意增長，立即報名3/4【深度會員經營】3 大重點一次學：https://shorturl.at/t72p4 本集由《經理人月刊》資深採訪編輯簡鈺璇，與電通集團台灣美庫爾董事總經理夏雨農對談。 🎧重點搶先聽： 1. 數據蒐集更容易，但更難解讀！會員成效該如何評估？ 2. AI 推薦機制可能在誤導品牌？演算法會強化推播消費者過去點擊的廣告，但不代表他真正喜歡這類產品。 3. CRM（客戶關係管理）只看消費者交易紀錄，CXAM（客戶體驗管理）則關心客戶從搜尋、購買、使用到後續體驗的全過程，這才是企業真正該投入的方向。 Powered by Firstory Hosting
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