談到遊艇，多數人直覺會是有錢人才玩得起的奢侈品，甚至 2012 年以前，台灣還是全球少數「海禁」的國家，一般人根本無法搭遊艇出海遊玩。而亞果遊艇集團的創業故事，更是從「買了一艘船但沒人會開」開始，為何他們會挑戰一個看似只有有錢人才會感興趣的市場？他們如何把這個「燒錢興趣」變成千萬產業，從 0 開始打造台灣人的「海洋夢」？ 本集由《經理人月刊》資深主編陳書榕，專訪亞果遊艇集團樂活海洋董事胡竣甯。 🎧重點搶先聽： 1. 創業初期最難的不是賺錢，而是讓人相信不是詐騙！台灣人過去「被海禁」、對遊艇完全陌生，如何找到真正的客戶？ 2. 有錢人要的，跟你想的不一樣？一開始，亞果以為服務的重點是提供奢華設備，但他們重視的是「個人化服務」，而非東西本身的價值。 3. 不懂市場沒關係，關鍵是懂得「借力使力」！創業初期因為知名度不高，亞果為何不自己慢慢培養客戶，反而透過與嘉鴻遊艇、美國運通黑卡等知名企業合作提高曝光度？ 留言告訴我你對這一集的想法： https://open.firstory.me/user/ckufaibc5dc3u0966b6rc961b/comments Powered by Firstory Hosting
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