餐飲業競爭激烈，王品集團旗下更有 22 個不同價位和菜系的品牌，他們如何持續擴張，讓點數會員制度突破 495 萬人、創造超過 221.7 億元營收？真正讓王品與眾不同的，是它不急於搶市場先機並仰賴數據、品牌，而是判斷第一個進場是否真的有優勢，且認知到需要「解決心情」來推動「解決事情」，確保品牌不只是品牌，而是能夠進入消費者心目中的一項選擇。 本集由《經理人月刊》資深主編邵蓓宣，專訪王品集團企業發展中心總經理李碧珊。 🎧重點搶先聽： 1. 先解決心情，再解決事情！餐飲業現場人員的服務狀態非常重要，先確保員工的情緒狀態，才能讓團隊有更好的執行力。 2. 點數比折扣更有用？會員經營的核心不是讓利，而是習慣，提升整體消費頻率，而不是只依賴單一品牌的忠誠度。 3. 連外送餐包裝也有儀式感！小至菜單介面、菜色研發，大至新品牌開發，王品是怎麼思考的？ Powered by Firstory Hosting
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