網球巨頭羅傑．費德勒（Roger Federer）重傷後，隔年卻能連拿兩座大滿貫冠軍的祕訣，原來是因為「逆向工程」？ 本集由《經理人月刊》編輯劉燿瑜、資深採訪編輯林庭安分享《逆向工程，你我都能變優秀的祕訣》。 重點搶先看： 1️⃣ 如何拆解案例？透過「逆向大綱」，把段落重點濃縮成一句話，檢視作品背後模式是否合乎邏輯。 2️⃣ 怎麼檢視創意能否執行？從網球巨頭羅傑．費德勒學計分板原則。 3️⃣ 這個點子客戶買單嗎？J·K·羅琳、GAP用假名、子品牌蒐集受眾回饋。 還想了解更多？雜誌訂閱點這裡👉🏻 https://managertodaypodcast.pse.is/3zs7mx 看更多第一手商管知識👉🏻 https://www.managertoday.com.tw/ Powered by Firstory Hosting
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