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經理人

EP450【接軌國際】愛迪達 18 個月營利翻 6 倍,Nike 卻股價跌 50%!問題出在哪?

19 Mar 2025

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本集由《經理人月刊》編輯團隊精選國際財經管理資訊、以及科技相關議題,採訪編輯尤韻蓉、採訪編輯李岱君提供導讀和解析,幫助讀者快速掌握最新的管理趨勢。  🎧重點搶先聽: 1. 曾經狂推直營店的 Nike,如今為何又回頭擁抱零售通路? 2. 愛迪達沒有做「新東西」,只是讓「舊東西」重新變酷,推動公司營業利潤增長超過 5 倍! 3. Nike 需要長時間改革,但市場短期內卻希望它能 V 型反轉,Nike 有辦法撐住嗎? 📔 還想了解更多?雜誌購買點這裡 👉 https://reurl.cc/Gpzeo3 💻 看更多第一手商管知識 👉 https://www.managertoday.com.tw/ 📚 更多職場進修課程【新商業學校】👉 https://bit.ly/3txT9SX Powered by Firstory Hosting

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