在直播電商的賽道上，不論品牌旗艦店、達人帶貨，抑或是精準流量切換與 24 小時直播輪播機制，中國早已進入高度系統化與產業鏈整合的階段，相較之下，台灣的直播電商主要由個人直播主主導，品牌端的投入相對保守。台灣最大直播電商平台「就醬播」整合 Facebook、TikTok、LINE、Instagram 等平台，幫助直播主、品牌電商建立專屬的銷售漏斗，2023 年營收突破 1.4 億元，年成長率高達 73.3%。在資源有限、規模較小的台灣市場，他們認為什麼樣的直播電商模型才真正可行？品牌要怎麼進場？內容與轉換又該如何平衡？ 本集由《經理人月刊》資深主編邵蓓宣，專訪樂播科技共同創辦人詹群毅、鄭凱陽。 🎧重點搶先聽： 1. 「一開始連 3000 元都收不到！」從第一筆訂單到成為業界第一，他們怎麼成功讓客戶願意掏錢？ 2. 你以為 Facebook 登入很安全？對泰國人而言，按了就是詐騙！樂播如何調整海外營運模式？ 3. 中國直播已產業鏈整合，市場規模相對小的台灣直播電商成長關鍵是什麼？ Powered by Firstory Hosting
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