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經理人

EP461【管理進化論】從電商賣衣服轉戰包租房東,一方生活藍太太如何攻進包租代管市場?

15 Apr 2025

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當電商紅利不再、廣告成本飆漲,你會選擇硬撐還是果斷轉彎?「共生公寓品牌」一方生活創辦人洪怡芳(人稱包租婆藍太太)原本靠賣衣服起家的創業者,卻因疫情、日圓貶值、廣告成本飆漲,一夕間從高峰跌落谷底。然而,她因緣際會踏入包租代管,如今手上已有固定包租 200 間房、800 名房客,加上販售線上課程,年收入破 4 千萬。她是怎麼走到今天的? 本集由《經理人月刊》資深主編陳書榕,專訪「共生公寓品牌」一方生活創辦人藍太太。 🎧重點搶先聽: 1. 電商廣告越下越虧,為什麼「被迫買房」反而成了藍太太如今成功的創業題目? 2. 台灣包租業市場只占不到 1%,但為何藍太太說潛力最大? 3. 「家的感覺」也可以是品牌核心資產!租客續租、把房子交給你經營,代表你賣的是他們的信任與歸屬感。 Powered by Firstory Hosting

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