我們對於路易莎咖啡的印象，往往停留在咖啡和輕食。從一包失敗烘豆、不到 30 萬的創業資金開始，到如今全台超過 560 間門市的品牌規模，還跨足泰式餐廳「初泰」、蔬食「光焙若蔬食」、火鍋「丹生炊事」、台式茶食「玖仰」茶食、吃到飽牛排館「青焰炭火熟成牛排」和健身房 Self Room，看似多角化經營甚至有些「不務正業」背後，實則是路易莎佈局未來，找尋品牌的第二隻腳，定位全方位生活體驗的重要版圖。 本集由《經理人月刊》資深主編邵蓓宣，專訪路易莎創辦人黃銘賢。 🎧重點搶先聽： 1. 台灣咖啡市場飽和了嗎？路易莎如何從1間店開到560家？未來還有展店空間嗎？ 2. 被質疑「開太多」、「做太雜」？不是看準市場才做，而是「我想做，所以研究市場是否成立」。 3. 「Easy money 絕不會在你手上。」發展多品牌不是副業，而是為了讓品牌活下去！ Powered by Firstory Hosting
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