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經理人

EP49【管理,什麼事?】漲價的技術:為什麼阿堂鹹粥漲價被罵翻,丹丹漢堡漲價網友卻拍手叫好?

06 Apr 2022

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通膨時代下,柴米油鹽醬醋茶樣樣漲,不只消費者叫苦連天,業主也大喊吃不消! 成本高漲,漲價時企業主不想被罵,難道只能默默苦吞?其實,只要了解漲價的技術,漲價也能讓精打細算的消費者拍手叫好? 新刊搶先聽:《經理人月刊》4月號特別企畫「通膨時代必學漲價的技術」。 重點搶先看: 1️⃣ 阿堂鹹粥一碗漲至200元被網友狂刷負評!想降低消費者罵聲,你該學習如何減緩消費者負面認知。 2️⃣ 3技巧增加消費者購買意願:推出新包裝、加購策略、抓準推銷時機。 3️⃣ 採訪精華:本集邀請《經理人月刊》採訪編輯吳美欣聊一聊,前王品集團營運長、石二鍋創辦人曹原彰;量販女王何默真分享的漲價案例與策略。   還想了解更多?雜誌訂閱點這裡👉🏻 https://managertodaypodcast.pse.is/44hqzq  看更多第一手商管知識👉🏻 https://www.managertoday.com.tw/ Powered by Firstory Hosting

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