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本集由《經理人月刊》編輯團隊精選《加州管理評論》文章，由副總編輯張玉琦、採訪編輯李岱君提供導讀和解析，幫助讀者快速掌握最新的管理趨勢。 直播帶貨正從亞洲風潮，走向全球新趨勢。TikTok 預測到 2027 年，全球直播銷售額將突破 770 億美元！為什麼直播比網紅代言更有說服力？「即時性、互動性與不確定性」如何讓觀眾感到真實？企業該如何找到合適的直播主，並避免直播行銷的風險？ 重點搶先聽： 為什麼傳統網紅行銷開始失效？ 直播行銷的獨特價值與商業潛力 企業導入直播行銷的實戰策略 Powered by Firstory Hosting
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