你曾算過自己同時是多少間品牌跟店家的會員嗎？近幾年愈來愈多企業開始做會員經濟，許多消費者也在無意間成為各大商家的會員。然而市場上會員制度百百種，想經營好會員、讓他們為公司創造獲利，企業到底該怎麼做？ 本集由《經理人月刊》文稿主編邵蓓宣與採訪編輯吳美欣，為聽眾解析《經理人月刊》9 月號封面故事「會員變現攻略」。 🎧重點搶先聽： 1️⃣ 辦活動、做促銷也可以吸引客人，企業為什麼還要做會員經濟？ 2️⃣ 台北 101 如何靠深化本地會員找回因疫情流失的 4 成營收？ 3️⃣ 點數換里程數、和朋友比賽閱讀馬拉松，Pinkoi 和讀墨如何透過遊戲化制度抓住顧客的心？ 💬 希望我們解決你的職場難題嗎？這邊聽你說👉🏻 https://forms.gle/z99QXMaA6aGEd4pB7 📔 還想了解更多？雜誌購買點這裡👉🏻 https://pse.is/4dy6mp 💻 看更多第一手商管知識👉🏻 https://www.managertoday.com.tw/ 📚 更多職場進修課程【新商業學校】👉🏻 https://bit.ly/3txT9SX Powered by Firstory Hosting
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