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【本集節目由臺灣銀行贊助播出】 數位時代下，企業不僅面臨市場競爭，更需滿足消費者多變的需求。「品牌識別」已超越標誌，成為企業核心價值與品牌故事的展現。究竟其對一個企業有何影響？我們又如何透過重塑識別強化品牌價值？ 🎙️普羅品牌臺灣分公司總經理 - 楊淑燕、臺灣銀行數位金融部經理 - 盧建志、《經理人月刊》總編輯 - 齊立文 【本集重點】 🌟 企業識別的重要性 🌟 品牌再造三大關鍵要素 🌟 臺銀品牌識別重塑的過程與成果 🌟 企業未來的挑戰與建議 Powered by Firstory Hosting
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