本期播客算是一个串台节目，干货满满，一个机缘巧合我认识了在纽约做首饰品牌创业和品牌出海咨询的Santiago，他也有一档专注品牌出海的播客叫做《出海101》，在聊天中他谈到，“内容是建立信任的最好方式”。也是感谢内容创作，让我们有了这次快乐聊天的机会。高光时刻�03:49 开始精彩正片内容04:38 从毕业项目到开启创业的漫漫之路06:23 当一位直男误打误撞进入珠宝首饰行业10:01 首饰创业的㊙️集 - 找准你的小切入口12:05 独立站和电商平台如何选择？15:36 如何选择出海创业的赛道？20:00 创业or大厂？我们如何“折腾”走上一条不归路？24:42 品牌是一件长期主义的事情，我们为何要花时间打磨品牌？26:51 如何将社交媒体用户沉淀转化成忠实消费者，内容营销的价值有多大？31:42 如何优化布局国内和国外的团队？33:24 从0到1阶段，品牌是否需要急于寻找agency？36:37 线上和线下渠道如何选择？42:12 纽约，创业者的勇敢者游戏48:47 运营自媒体：一件需要有点天赋在身的事欢迎大家关注Santiago的小�：@圣地亚哥Young也欢迎大家进入我的小�《纽约别客气》群聊开启纽约100杯咖啡活动️：@克洛伊锅
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