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老周的MONEY TALK

EP 7 這批性感便宜賣:維多利亞的祕密,為什麼失敗?

06 Mar 2020

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2018年是維多利亞的祕密最後一次舉辦內衣秀。這個品牌一度叱吒風雲,2016年營收高達78億美元,全球銷售據點超過1,200家,什麼裝扮算是「性感」,它說了算。 然而,過去兩年品牌業績一瀉千里,拖累母公司L Brands股價從99.47美元跌至21.66美元,年度內衣大秀觀眾也從1,200萬人次腰斬為500萬,於是在2月底,母公司以僅僅5.25億美元代價、將品牌打包賣給私募基金,為維密輝煌歷史填上句號。 既然名模依舊火辣養眼,維密一路走向衰敗,原因到底是什麼? Powered by Firstory Hosting

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