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#マーケティング #戦略 #ストーリー 今回のテーマは ｢戦略ストーリーをどうつくるか｣ です。コンビニジムの ｢チョコザップ｣ を取り上げ、違いがストーリーでつながっている戦略について見ていきましょう。 ✓ わかること ライザップのコンビニジム ｢チョコザップ｣ 大型ジムと棲み分けるコンセプト 違いをつくってつなげるのが差異化 戦略ストーリーのつくり方
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