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#マーケティング #差異化 #POPとPOD 今回は、静岡の JA のブロッコリー商品を取り上げ、｢差異化｣ という切り口で掘り下げます。 市場参入のための基本要素 (POP) と差別化要素 (POD) をいかに融合させ、お客さんからの期待を超える価値を創出する秘訣を紐解きます。
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