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今回は ｢風を吹かせ桶を買ってもらうマーケティング｣ です。お客さんの態度変容と行動を起こし、どうやって自社商品を買ってもらうかという話です。おもしろいと思ったナイキの取り組みから、マーケティングに学べることを掘り下げていきましょう。 ✓ わかること ナイキがカラ勉用にカラオケ店を無料開放 息の長いストーリー設計 風を吹かせ桶を買ってもらうマーケティング
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