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#マーケティング #顧客理解 #パッケージ お客さんが商品を選んで買うときと、商品を実際に使うときで、同じ要素が重要だと思いますか？今回は、ぺんてるのシャープペンシル ｢Pentel Ain｣ を例に、この問いを掘り下げます。それぞれのシーンにおける顧客ニーズを見極め、最適なデザインとコミュニケーションを設計することでユーザー体験がいかに向上するのか。一緒に探っていきましょう。
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