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#マーケティング #戦場 #戦略 今回は、P&G マーケターが向いている環境、そうではない環境を見比べます。｢戦場｣ を見極め、持っているリソースやスキルなどの ｢戦力｣ を有効に活かし、変化する市場環境で勝つための ｢戦い方｣ を探ります。
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