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ソニーが開発したブイロガー向けのデジタルカメラ 開発の経緯と着眼点 マーケティングの観点からの本質 ｢そうそう、これが欲しかった！｣ な商品を開発する方法 ｢ターゲット顧客｣ と ｢ターゲット利用シーン｣ の2つを絞ろう
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