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#マーケティング #ブランド #本 今回は、あなたの ｢弱み｣ を売りなさい。 - 戦わずに売る新しいブランド戦略 (川上徹也) という本を取り上げます。この本から、自分にしかつくれないストーリーの力で、小さな企業やブランドがいかに大手に立ち向かえるのか、その秘訣を探ります。 Amazon はこちら
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