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#マーケティング #イノベーション #利用シーン 今回のテーマはイノベーションです。おもしろいと思った駄菓子の派生商品から、イノベーションを起こす方法を掘り下げます。 ✓ わかること 子どもが苦い薬を飲めるようになる ｢おくすりパクッとねるねる｣ 開発のきっかけは想定外の使い方から 辺境にあるイノベーションの種 イノベーションを起こす方法
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