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#マーケティング #顧客理解 お客さんの声にどれだけ耳を傾けていますか？あなたの会社ではお客さんの声を全社的に活かせているでしょうか？これらの問いに自信を持って ｢はい｣ と答えられる企業は決して多くはありません。 今回は、エスビー食品の先進的な顧客情報の活用事例から、どのようにしてお客さんの声を全社に浸透させ、商品開発に反映できるのかの秘訣を探ります。
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