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#マーケティング #顧客視点 #価値提案 今回取り上げるのは文具です。自動で芯が出る "再ノック不要" のシャープペンをご紹介します。 この事例から学べるのは、顧客目線になっての ｢コンセプトのつくり方や価値の伝え方｣ です。ぜひ一緒にその秘訣を探っていきましょう。
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