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#マーケティング #共創 #コミュニティ 共創という言葉、あなたはどんなイメージを持つでしょうか？ 手と手を取り合い、共につくり上げる光景が目に浮かぶかもしれません。ただし現実はなかなか難しく、売り手だけでなく、買い手も参加して価値を生むことは簡単ではありません。 今回は、ユニークなアイスクリームメーカー ｢アイスだヨーヨー｣ から、共創をキーワードに価値をつくる秘訣を探ります。
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