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#マーケティング #顧客理解 #体験価値 今回は、アサヒビールが展開する ｢スマドリバー｣ を取り上げます。 スマドリバーは、ただのバーではありません。いかにしてお客さんの心をつかみ、期待を超える体験を提供しているのでしょうか？ お客さんの行動を捉え、その背後にある本当の望みや不満まで理解し、それに応える価値実現の秘訣を紐解きます。
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