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#マーケティング #Whyからはじめる 新商品がなかなか売れない、キャンペーンの反応が期待ほどではない……。そんな課題に頭を悩ませていないでしょうか？ 問題の根本は ｢なぜ, 誰に, 何を｣ が明確でないからかもしれません。 今回は ｢アサヒ ホワイトビール｣ の事例から、成功する商品開発やマーケティングを紐解きます。
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