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今回のテーマは価値の見せ方です。お客さんに買ってもらう動機･理由をどうつくるかという話です。 おもしろいと思ったアサヒ飲料の商品を取り上げ、マーケティングに学べることを掘り下げます。 ✓ わかること アサヒ飲料の白湯が想定以上の売れ行き ホット天然水ではなく ｢白湯｣ を強調 買ってもらうための価値の見せ方
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