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#マーケティング #垂直的差別化 #水平的差別化 今回は花王の新しい洗濯用洗剤から、差異化の2つの方向性を探ります。｢垂直的差別化｣ と ｢水平的差別化｣ からいかにして人気を博したのかを紐解きます。
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