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#マーケティング #顧客理解 #価値創出 今回は、イオンが新たに発売した飲料シリーズの ｢19 Nineteen｣ を取り上げます。 市場の新しい動きに敏感であることの重要性、深い顧客理解の価値、そしてそれらをもとにした価値創出のプロセスを紐解きます。
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