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#マーケティング #ポジショニング #顧客理解 今回は、イマーシブ･フォート東京という2024年に開業する新しいテーマパークを取り上げます。 マーケティングへの学びとして、消費者が行き先や買うものを決めるプロセスはどのように進むのか、なぜ特定の商品やサービスが選ばれやすいのか、そして、あらためてマーケティングの役割や本質は何かを解説します。
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