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#マーケティング #ネーミング #顧客インサイト 商品の名前は、ただ単にそれを呼ぶためだけにあるのでしょうか？それとも、もっと深い意味を持たせられるのでしょうか？ 今回はウエルシアの PB 商品のネーミングが、どのようにお客さんの心に響き、購入につながっているのかを掘り下げます。お客さんの心をつかむネーミングの秘訣をぜひ一緒に探っていきましょう。
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