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#マーケティング #顧客理解 #価値提供 子ども向けの物語である絵本の ｢エルマーのぼうけん｣ 。エルマーの勇気と行動には、マーケティングの教訓が隠されています。今回は、9歳の少年エルマーの冒険物語から、マーケティングへの示唆を掘り下げます。
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