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今回のテーマは顧客理解です。Say Do Gap (言行不一致) という話から、お客さんの本音までの理解と価値提案という話です。 ✓ わかること オールバーズ CEO の指摘 Z 世代の購買行動の実際 インタビューでは語られなかったことに答えがある お客さんの本音までの理解と価値提案
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