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カルビーのポテチの提供価値は ｢食感｣ ｢食感｣ という存在価値から考えたこと 顧客より深いレベルで価値を定義する プロダクトアウト的な価値提供のつくり方 カルビー マーケティング本部長･松本知之インタビュー ｢小さなイノベーションの積み重ねが国民的ロングセラーへの道｣｜Marketing Native https://marketingnative.jp/mn16/
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