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#マーケティング #ブランド拡張 今回は、高級チョコレートのゴディバが、世界初のベーカリー店 ｢ゴディパン｣ を日本にオープンしたという話題を取り上げます。 ゴディパンから学べるのは、マーケティングでのブランド戦略です。
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