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内容 サントリーほろよいの CM CM の狙いは特定シーンでの純粋想起 ブランドの本質とつくられ方 共感される利用シーン描写からのブランディング (CM に学べること) サントリー ｢ほろよい｣ の CM https://www.youtube.com/watch?v=yAY4xent-tA https://www.youtube.com/watch?v=-M4o5oI2d2o
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