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#マーケティング #インセンティブ設計 #行動分析学 サントリーの ｢やさしい麦茶｣ が、消費者のエコ行動を促す仕掛けを展開しています。今回はこの事例に行動分析学の視点も取り入れ、まわりへの影響力の高め方を紐解きます。
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