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#マーケティング #顧客設定 #提供価値 ビジネスで重要なのは、ターゲット顧客 (誰に) と提供価値 (何を) を明確にすることです。しかし、これが意外と難しいのです。 今回は、｢誰に｣ と ｢何を｣ の要素をどのように確立し、一貫性のある商品開発とマーケティングを展開できるかを事例から解説します。
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