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#マーケティング #定番商品 #価値訴求 たとえ定番商品やロングセラーであっても何もせずにいると、その魅力や価値も徐々に薄れてしまうでしょう。 今回はサントリーの烏龍茶の事例から、定番商品をどのように見直し、再活性化させるか、その具体的な方法を紐解きます。
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