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#マーケティング #問題設定 #価値提案 缶ビールを開けて、一日の終わりの幸せな瞬間が始まる。しばらくしてふと時計に目をやると、どれくらい時間が進んでいるでしょうか？ そんな日常の一コマに注目し、サントリーは新商品をヒットさせました。 今回は ｢サントリー生ビール｣ を取り上げ、成功するマーケティングの秘訣をぜひ一緒に探っていきましょう。
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