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#マーケティング #コミュニティ #価値創出 商品を売ることが全てだと思っていないでしょうか？ 実はそれだけでは、お客さんと深くつながったり、新たな価値を生み出す機会を見逃しているかもしれません。 今回はロングセラー飲料の ｢ジャワティ｣ の事例から、売り手と買い手、そしてお客さん同士の強いコミュニティでの共創からの価値創出に迫ります
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