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#マーケティング #市場開拓 #リプレイス 市場で新しい波をつくるには ｢リプレイス｣ 、つまり既存商品にはない新しい価値を提供する商品で置き換えることが重要です。 では、リプレイスはどのように実現すればいいのでしょうか？ 今回は、アサヒビールの ｢スーパードライ 生ジョッキ缶｣ の事例から、新規事業を成功させる秘訣をぜひ一緒に学んでいきましょう。
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