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#マーケティング #戦略 #組織開発 今回は、セブン-イレブン･ジャパンが取り組んだ、目的から導かれる戦略とその実行、組織変革への挑戦を取り上げます。 どのように全社的な顧客起点を実現し、成果を挙げているのかを紐解きます。
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