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#マーケティング #価値提案 #パーセプションチェンジ 商品やサービスを買ってもらうためには、何がポイントになるのでしょうか？ 単に機能や性能をアピールするだけでいいでしょうか？それとも、お客さんの心に訴える何か別の要素が必要になるのでしょうか？ 今回は LG の空気清浄機から、お客さんの価値観を変え、新しい競争環境をつくり、マーケティングでビジネスを成功させる秘訣を探ります
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