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今回のテーマは ｢マーケターの役割｣ です。マーケターの役割は価値を伝え、選ばれる理由をつくることという話です。おもしろいと思ったセイコーエプソンの取り組みから、マーケティングに学べることを掘り下げていきましょう。 ✓ わかること セイコーエプソンがテレワークの仕事効率をデータで証明 数字で可視化する意味 マーケターの役割とは？ お客さんに価値を伝え、選ばる理由をつくろう
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